Privacy Policy

The Apple Orchard is committed to protecting and respecting your privacy. We value your privacy and appreciate your trust in us. This Privacy Policy applies to current and former customers, visitors to our website and to our online customers. This Privacy Policy explains the information practices that apply to personally identifiable information that we collect about you.

The Apple Orchard may update this policy notice from time to time to keep up to date with regulation. You should check this page from time to time to ensure that you are happy with any changes.

Any information that we collect about you will be handled in accordance with this Privacy Policy and will not be shared except in accordance with this Privacy Policy.

This policy together with our terms and conditions and any other documents referred to in them sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting our website you are accepting and consenting to the practices described in this policy.

We collect certain information or data about you when you use our website theappleorchard.co.uk

We collect:
Your email address if you contact us.
Your email address and subscription preferences when you sign up to our email alerts, and how you use our emails – for example whether you open them and which links you click on Information on how you use the site, using cookies and page tagging techniques

This data can be viewed by authorised people within The Apple Orchard to:

Take and fulfil customer orders
Administer and enhance the site and service
Issue a unique identifier (e.g. customer login)
Monitor customer account status beyond that required for individual purchases
Only disclose information to third-parties for goods delivery purposes
We do not record any financial details, credit or debit cards

FOR WHAT PURPOSES DO WE PROCESS YOUR DATA:
We may collect certain information about existing and potential customers. We require this information to respond to specific enquiries, to understand your needs better and provide you with great customer service.

Contact information including name, job title, company name, address, telephone number and email
address.

How we use your details

To respond to enquiries and to fulfil orders
To send marketing information by email about our products, services, offers and news.

Why?

Processing basis – Contractual
We need your name and contact details to supply the goods you order or enquiry you have made.We need a telephone number in case we have any questions about details of your order or request.
Processing basis – Consent
We’d like to send you occasional marketing information by email and will only do this with your consent.

Payment information including your card’s registered address, expiry date and security code

How we use your details

To take payment and give refunds

Why?

Processing basis – Contractual
We need this to take payment for your goods. The Online Shop uses Paymentsense to securely process all payments. The Apple Orchard does not store this information. If you call our office to make payment over the phone, your payment details are processed immediately and then destroyed.

Order history including items left in your Online Shop basket

How we use your details

To enable quick repeat orders, to help manage your stock levels and to provide customer support

Why?

Processing basis – Contractual
We will record previously ordered products in your file or online account and may contact you if an item is left in your Online Shop basket to see if we can help.

Demographic information such as postcode, products and areas of interest

How we use your details

Sales analysis and to help monitor stock levels

Why?

Processing basis – Legitimate interest
To ensure our products, customer service and sales approach meet your needs and remain competitive. We use sales data for internal sales analysis.

Information you give us when you browse our website pages via Google Analytics including cookies, your device type, IP address and location data if you choose to share it with us. Any such data that is personalised to you is held for no more than 36 months

How we use your details

For market research purposes
To improve our website and follow up specific visits to
our website
To protect our website

Why?

Processing basis – Legitimate interest
To ensure the website, our products and services meet users’ needs.
Processing basis – Legitimate interest
We will analyse visits to and use of our website in order to ensure it meets your needs. If you have visited our site we may contact you by telephone to see if we can help with your requirement.
Processing basis – Legal requirement
To prevent misuse of our website and to protect the customer data that we hold.
To identify and prevent fraud.

How we use your details	Why?
To respond to enquiries and to fulfil orders	Processing basis – Contractual We need your name and contact details to supply the goods you order or enquiry you have made.We need a telephone number in case we have any questions about details of your order or request.
To send marketing information by email about our products, services, offers and news.	Processing basis – Consent We’d like to send you occasional marketing information by email and will only do this with your consent.

Payment information including your card’s registered address, expiry date and security code

How we use your details	Why?
To take payment and give refunds	Processing basis – Contractual We need this to take payment for your goods. The Online Shop uses Paymentsense to securely process all payments. The Apple Orchard does not store this information. If you call our office to make payment over the phone, your payment details are processed immediately and then destroyed.

Order history including items left in your Online Shop basket

How we use your details	Why?
To enable quick repeat orders, to help manage your stock levels and to provide customer support	Processing basis – Contractual We will record previously ordered products in your file or online account and may contact you if an item is left in your Online Shop basket to see if we can help.

Demographic information such as postcode, products and areas of interest

How we use your details	Why?
Sales analysis and to help monitor stock levels	Processing basis – Legitimate interest To ensure our products, customer service and sales approach meet your needs and remain competitive. We use sales data for internal sales analysis.

Information you give us when you browse our website pages via Google Analytics including cookies,
your device type, IP address and location data if you choose to share it with us. Any such data that is
personalised to you is held for no more than 36 months

How we use your details	Why?
For market research purposes	Processing basis – Legitimate interest To ensure the website, our products and services meet users’ needs.
To improve our website and follow up specific visits to our website	Processing basis – Legitimate interest We will analyse visits to and use of our website in order to ensure it meets your needs. If you have visited our site we may contact you by telephone to see if we can help with your requirement.
To protect our website	Processing basis – Legal requirement To prevent misuse of our website and to protect the customer data that we hold. To identify and prevent fraud.

Who the information may be shared with
We sometimes need to share the personal information we process with other organisations. We will only do this in compliance with current data protection regulations. The Apple Orchard may share your data with the following types of company in order to provide our services to you, as set out in this statement:

Companies that are involved in getting your goods to you, such as payment service providers, warehouses and delivery companies
Professional service providers, such as marketing agencies, software providers, website hosts and IT support services who help us run our business
Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud
Companies approved by you, such as social media sites (if you choose to link your accounts to us)

We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.

CONTACTING US VIA SOCIAL MEDIA
If you send us a private or direct message via social media the message will be stored. It will not be shared with any other organisations.

THE LEGAL BASIS’ USED FOR PROCESSING YOUR DATA:

Take and fulfil customer orders
Send requested products bought
Administer and enhance the site and service
Issue a unique identifier (e.g. customer login)
Monitor customer account status beyond that required for individual purchases
Only disclose information to third-parties for goods delivery purposes theappleorchard.co.uk does not record any financial details, credit or debit cards.

WHERE YOUR DATA IS STORED:

We may transfer your personal information to suppliers or service providers based outside of the UK for the purposes described in this privacy policy. If we do this your personal information will continue to be subject to one or more appropriate safeguards set out under the GDPR.

These might be the use of model contracts in a form approved by regulators, or having our suppliers sign up to an independent privacy scheme approved by regulators (like the US ‘Privacy Shield’ scheme).

HOW LONG DO WE RETAIN YOUR DATA:

We will retain data on our customer database of all customers that we have sold product to.
Data held for accounting purposes will be held for 7 years to enable us to comply with legal requirements.
Personal data that has been gathered through entries into our contact us page or direct contact by email or telephone will be held for 3 years to enable us to provide excellent customer service. If you would like to be removed from this list please contact info@theappleorchard.com requesting this removal. We will comply with these requests within 7 working days.

KEEPING YOUR DATA SECURE:

Sending information over the internet is generally not completely secure, and we can’t guarantee the security of your data while it’s in transit. Any data you send is at your own risk.

We have robust procedures and security features compliant with the GDPR in place to keep your data secure once we receive it.

DISCLOSING YOUR INFORMATION:

We may pass on your personal information if we have a legal obligation to do so, or if we must enforce or apply our terms of use and other agreements. This includes exchanging information with other government departments for legal reasons.

In order to carry out certain business functions, such as order fulfilment, e-mail delivery, or marketing, we sometimes hire other companies to perform services on our behalf. We may disclose personally identifiable information that we collect about you to these companies to enable them to perform these services, but they are required to safeguard the data and are not authorised to use it for any other purpose than completing their contractual requirements to theappleorchard.co.uk

We won’t share your information with any other organisations for marketing, market research or commercial purposes, and we don’t pass on your details to other websites.

YOUR RIGHTS:

You can find out what information we hold about you and ask us not to use any of the information we collect.

CONCERNS OR COMPLAINTS

If you have any complaints in relation to how our business has processed your data or in relation to the exercise of your rights as detailed above you can in the first instance raise your concerns by contacting us at info@theappleorchard.com.

You may also contact the Information Commissioner’s Office in relation to any such complaints https://ico.org.uk/

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